Sales uplift
Drive measurable volume growth through targeted rep development. In one study, versatility skills training led to pharma reps improving market share by 11% in the first quarter, growing to 21% by nine months post-training—versus control group declines
Adoption speed
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Market penetration
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Accelerate Time-to-Impact
Ensure new launches, pivots, or campaigns gain traction faster in the field, e.g. time to first Rx, campaign adherence, market response speed.
Services
At BE Labs, we think differently.
We use behavioural psychology to help you design for how people actually decide, act, and remember—not how we wish they did.
A More Human Approach to Sales Excellence
Forget rigid scripts and performance dashboards with more metrics than meaning.We help organisations across the globe shift the real drivers of sales success:
Because at the end of the day, every decision—whether it’s from an HCP or a sales rep—is made by a human brain. Not a business case.
A More Human Approach to Sales Excellence
Forget rigid scripts and performance dashboards with more metrics than meaning.We help organisations across the globe shift the real drivers of sales success:
- Attention & Recall – Cut through the noise with cues that stick
- Emotional Framing – Build messages people feel, not just hear
- Cognitive Ease – Make complex decisions frictionless
- Behavioural Design – Shape habits in the field, not just theory in training
- Motivation Science – Understand what really drives action (spoiler: it’s rarely KPIs)
Because at the end of the day, every decision—whether it’s from an HCP or a sales rep—is made by a human brain. Not a business case.
Workshops & Training Labs
We run engaging, practical sessions on behavioural psychology and behavioural economics—tailored for pharma and field teams.Think of them as part science class, part strategy lab, part mindset reset.
Coaching & Field Coaching
We don’t just teach the theory—we help you apply it.
Our behavioural coaches work with individuals and teams to embed new behaviours where it matters: in the field.
Our behavioural coaches work with individuals and teams to embed new behaviours where it matters: in the field.
Training & Capability Building
Give your people the behavioural tools to thrive—without needing a PhD in psychology (we’ve got that part covered).
Webinars & Keynotes
Need to shift thinking across your region or function?Our webinars and keynote sessions bring behavioural insight to life—fast, fun, and full of lightbulb moments.
From national sales meetings to leadership off-sites, we translate behavioural science into strategic “aha!” moments your team won’t forget.
From national sales meetings to leadership off-sites, we translate behavioural science into strategic “aha!” moments your team won’t forget.
Workshops & Training Labs
Topics include:
Formats:
- The big behavioural biases in play
- Why logic doesn’t move people (and what does)
- Designing messages that stick
- Timing, triggers, and framing
Formats:
- 90-min to full-day sessions
- Virtual or in-person
- Customisable by team, geography, or business unit
- Can be paired with pre/post learning tools and field application
Coaching & Field Coaching
- 1:1 coaching for sales reps or managers
- Field ride-alongs with behavioural debriefs
- Habit mapping and micro-intervention planning
- Group coaching clinics with real case input
Because changing behaviour isn’t about remembering what you learned—it’s about changing what you do next Tuesday.
Training & Capability Building
Tailored for:
Formats:
- Sales & Field Force Teams
- First-line Managers
- Commercial & Brand Teams
- Learning & Development Functions
Formats:
- Blended learning journeys (live sessions, self-study, field application)
- Modular series (1–3 months)
- Train-the-trainer options
Webinars and Keynotes
Sample topics:
- “Why Smart People Make Predictable Mistakes”
- “Designing Sales Conversations for How Doctors Feel, Not Just What They Know”
- “Behavioural Biases in Every Rep’s Day (and How to Use Them Well)”
Available in-person or virtually, always interactive.